A structured, 2-3 week assessment of your commercial architecture: what it is producing, where it is breaking down, and what to address first.

Most brands commission a diagnostic for one of two reasons: something is clearly broken (revenue is up but cash is not following), or a significant capital decision is approaching - a new channel, a new territory, or a high-level hire - and you need the commercial truth understood before you commit.

The Margin Truth Contribution margin visibility across the dimensions most relevant to your business: channel, brand, territory, or product segment. We move past blended ROAS to see what actually hits the bank.
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‍Commercial P&L Reconstruction A view of your costs mapped to when they were deployed, not when the invoice was processed. This is the only way to see the true impact of promotional cycles.
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‍Channel-Level Health Check An assessment of your current channels and operating model, separating structural performance from temporary effects.
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‍The Order of Operations A clear sequencing view of what to address, in what order, and the expected commercial impact of each.

Timeline: 2-3 weeks from full data access.
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‍Pricing: From £1,500. Scoped based on business complexity and credited in full against a retainer if we continue the engagement.

An ongoing retainer providing commercial oversight across your channels, your spend, and your capital allocation decisions. Sits above channel teams and works alongside your finance and marketing functions.

The commercial picture is understood, but the business lacks a function that can maintain it, act on it, and make consistent decisions as new variables are introduced: new channels, new markets, new hires, or changes in spend.

The requirement is not more execution. It is ongoing commercial judgement.

Contribution margin visibility and management by channel, brand, territory, and SKU segment.
Capital allocation decisions: channel entry, consolidation, and resource reclaiming when channels underperform.
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Omnichannel pricing management: the tension between Amazon, DTC, and retail pricing is a real commercial problem. Buyers cannot be directed on price. RRP can be set but compliance cannot be mandated.
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Finance-Marketing Bridge: providing a shared commercial language between functions. Explaining marketing decisions in financial terms, and financial constraints in operational terms.

Commercial Function Design: advising on the structure required to scale - what to hire, what to externalise, and what to defer.

Structure: Ongoing retainer

Involvement: Typically equivalent to 1-2 days per week, flexed around key decision points

Pricing: From £5,000 per month

For brands where the channel is material enough to require strategic management, but not yet structured enough to perform predictably.

This engagement fits two situations: managing an Amazon presence that already exists, or taking ownership of one that has developed without enough oversight.

Many established brands have a presence shaped by third-party sellers, inconsistent pricing, outdated assets, and no coherent advertising structure. More activity is not the solution. The issue is the absence of aligned strategic control.

This work typically follows a Commercial Diagnostic and transitions into structured channel ownership.

For brands launching on Amazon for the first time, the starting point is a scoping project under Custom Work, which can transition into this retainer once the channel is live.

Channel Control: Brand registry, listing ownership, and the management of third-party seller interference where possible. Establishing the conditions for a controlled commercial presence.

Store and Catalogue Management: Ongoing management of listings, Brand Store, A+ content, and catalogue structure. Ensuring the channel reflects the brand and supports conversion at scale.

Advertising Infrastructure: Management of Sponsored Products, Sponsored Brands, and DSP where relevant. Structured campaign architecture aligned with commercial objectives beyond simple ROAS optimisation.

FBA Planning and Operations: Stock planning, inbound coordination, and reorder logic. Ensuring availability supports demand without overcommitting working capital.

Commercial Reporting: Performance measured on contribution margin per SKU or product segment, and advertising investment logic. Moving beyond ACOS and channel-level metrics.

Structure: Ongoing retainer
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‍Pricing: From £2,500 per month

Time-bounded, project-based engagements for specific commercial problems that don't require an ongoing retainer.

Some of the highest-leverage work is scoped and bounded. These are projects that sit outside a retainer structure — either because the need is specific and defined, or because the business is not yet at the stage where ongoing oversight makes sense.

Pre-Launch Channel Viability Assessment
Before committing to a new channel — Amazon, DTC, or TikTok — the commercial case needs to be stress-tested. What would it cost in cash, headcount, and attention over six to twelve months before it returns anything, and is that the best use of those resources right now? The output is a clear go / sequence / defer recommendation with the commercial rationale behind it. The natural starting point before any channel launch engagement.

Amazon Channel Launch A scoped project covering the commercial and operational build for a new Amazon presence: account structure, catalogue architecture, pre-launch advertising framework, FBA setup, P&L construction, and market intelligence — competitor revenue estimation, price point mapping, and category sizing across UK, EU, and US. Can transition into an Amazon Full Service retainer once the channel is live.

New Channel Launch - DTC or TikTok Constructing the commercial case for a new channel: pre-launch cost stack, P&L build, agency selection and management, and media plan phasing. Covers the commercial architecture required before the channel goes live. TikTok requires specific consideration before committing. See FAQ below.

International Expansion Market sizing for Amazon and Shopify categories across UK, EU, and US markets. Relevant for brands evaluating which markets to prioritise and in what sequence, ahead of a commitment to expand.

Board-Level Commercial Advisory Strategic commercial input at governance level. Advising on capital allocation, strategic sequencing, and commercial risk at board level rather than within the management team. Distinct from the Fractional Commercial Lead, which sits operationally within the business. Typically developed out of an existing retainer relationship.

Structure: Fixed-term or milestone-based, scoped and agreed upfront.

‍Starting point: Most project engagements begin with a scoping call to define the output, timeline, and fee.

‍Pricing: Scoped per engagement.